Color & Graphics
- Use of different colors in page backgrounds/text is limited to a maximum of three or four colors plus neutrals
- Color is used consistently
- Color has good contrast with associated text
- Color is not used alone to convey meaning (accessibility)
- Use of color and graphics enhances rather than distracts from the site
- Graphics are optimized and do not significantly slow download
- Each graphic used serves a clear purpose
- Image tags use the alt attribute to configure alternate text to display if the browser or user agent does not support images (accessibility)
- Animated images do not distract from the site and either do not repeat or only repeat a few times